How PricingHUB Scales Outbound with Sillage

💡 About PricingHUB

PricingHUB helps retailers and e-commerce leaders take control of their pricing strategy using AI to optimize prices to meet each company's objectives: protecting margins, maximising sales or boosting revenues.

The Challenge

Like many B2B SaaS companies, PricingHUB was looking to expand their outbound pipeline while keeping their go-to-market team lean. Before Sillage, prospecting meant manual work, scattered tools, and limited visibility into what competitors were doing.

They needed a way to:

• Consistently generate high-quality leads
• Give their sales team a steady flow of new opportunities
• Capture actionable insights on competitor strategies

The Solution

The marketing team at PricingHUB took the lead. They set up Sillage agents around their ideal customer profile and connected campaigns directly into HubSpot, ensuring every lead flowed seamlessly into their CRM.

• Campaigns run automatically week after week
• Two sales reps pick up and split the leads to drive conversations
• Agents track the LinkedIn activity of 150+ potential partners or competitors to refine messaging and outreach timing

In short: marketing orchestrates, Sillage generates, and sales contact.

The Impact

Since launching with Sillage, PricingHUB has seen:

✨ A consistent increase in outbound opportunities

✨ Fresh market insights on competitor approaches

And this is just the beginning. The team is already excited about upcoming ABM features to go deeper on their key accounts and crack strategic deals.

Looking Ahead

"We now have a system that feeds our pipeline every week and gives us visibility on what's happening in the market. Sillage is becoming a real growth lever for us."

— Aurélie Noblet, Marketing Manager @ Pricing Hub

Key Takeaways

PricingHUB shows how lean GTM teams can scale outbound without scaling headcount. Their success demonstrates:

Marketing-Led Orchestration

Rather than relying solely on sales for prospecting, marketing took the lead in setting up automated systems that feed the sales team consistently.

Seamless Integration

By connecting Sillage directly to HubSpot, they ensured no leads fell through the cracks and maintained visibility across the entire funnel.

Competitive Intelligence

Beyond lead generation, they used Sillage to track competitor activity, giving them strategic insights to refine their messaging and timing.

Systematic Approach

Instead of sporadic outreach efforts, they built a system that delivers results week after week, creating predictable pipeline growth.

Getting Started with Automated Lead Generation

If you're looking to replicate PricingHUB's success:

1. Define your ideal customer profile - Set up agents that target your perfect prospects
2. Integrate with your CRM - Ensure leads flow seamlessly into your existing workflow
3. Track competitor activity - Use insights to refine your messaging and timing
4. Scale systematically - Build processes that work week after week without manual intervention

Ready to scale your outbound like PricingHUB? Book a demo to see how Sillage agents can become your growth lever.